I just came across this fabulous free Online Webinar given by Jessica Miller-Merrell and Jon Hyman of Blogging4Jobs about the nature of union tactics, the current activism within the National Labor Relations Board (NLRB), and the use social media for organizing. It is really interesting how aggressively unions are targeting workers at companies such as Sodexo, Walmart, and Apple to recruit people to join as members. Human Resources need to be aware that this activity is going on. It is not just union members handing out leaflets or marching around with a giant rat in front of your workplace. As companies are getting smarter about targeting their ads to individual customers, unions are also getting smarter about targeting their messages to specific employees at specific companies. They recommend preparing a rapid response team to be able to conduct an investigation quickly if a union situation erupts at your workplace and you need to protect your company’s reputation. I highly suggest checking out this Webinar: http://www.blogging4jobs.com/webinars/unions-nlrb-social-media-webinar/ It is really great; lots of useful information.
And remember all of you Human Resources professionals: Be Human... Be a Resource... Be a Resource for Humans.
Disclaimer: The views expressed in this post are by the author Trevor Stasik, and do not necessarily reflect the views of any employer or any other organization. Please note, this information is based on my understanding and is only to be used for informational and educational purposes. Do not take what I am writing as advice. Seek your own legal counsel and/or see a tax accountant before making business or personal decisions. The author of this post makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information.